ABOUT THE SQUAD

Meet our
‍diverse & inclusive community of content creators

Sephora Squad is a community of beauty lovers and passionate creatives from all backgrounds and audience sizes. Meet our 2025 squad!

HOW IT works

Create Your Account

Enter your email and mobile phone number. You’ll be sent a four-digit verification code to submit. A US or Canadian phone number is required.

Fill out the Application

It only takes 15 minutes! Have your headshot ready and remember to review and save your answers along the way—they can’t be edited after submitting.

Get Testimonials

Ask your followers to support you with testimonials! It helps us get to know you and see your impact. You’ll get a testimonial link to help spread the word.

key dates

8/14/24

Applications Open

Takes 15 minutes to complete.

9/4/24

Applications Close

Make sure to submit your app before then.

November

Sephora Squad Revealed

Congratulate the new crew!

MEET OUR

SEPHORA SQUAD mentors

Say hello to your new Mentors! These experienced Squad members know all about the program and will be there to help you along the way.

Sephora Squad has been the most rewarding program both for my professional career and personal life. As a Mentor, I want to guide and help those who are just starting out or need a new direction in life!

— Aditya Madiraju

@adityamadiraju

Becoming a Mentor will allow me to give back by guiding and inspiring others on their own unique beauty journeys, and empowering them to share what beauty truly means to them.

— Amina Aminu

@aminaplease

Sephora Squad is the most amazing opportunity for beauty creators of all sizes! Sephora Squad has connected me with so many brands and lifelong friends, and given me the gift of confidence that I will carry with me forever!

— Lindsey Rowley

@linsmakeuplooks

Sephora Squad's commitment to diversity and inclusivity has greatly impacted my career. It amplifies diverse voices, fosters community, and grants access to exceptional beauty products, enhancing collaborations and broadening my audience.

— Lisa Wamban

@alejayofficial

Sephora Squad was a prayer answered. It took my social media career to the next level, and helped me achieve dreams I never thought possible. The team behind Sephora Squad is truly changing lives and impacting the way the world sees beauty.

— Lupita Garcia

@luwhatwear

My social media career has grown tremendously, allowing me to represent my Latin culture while staying true to myself. This platform has given me a voice to uplift others and share diverse perspectives, resulting in incredible growth.

— Miguelangel Vivas

@byvivas

I love how family-oriented Sephora feels to me. I am treated with so much love, compassion, and respect before anything else. Sephora has been monumental for my career. They gave me a lot more confidence to believe that I belong in these spaces.

— Mo Mbaye

@swaggy_mo_

Being a Mentor is an opportunity for me to support new Squad members along their journey! I’m looking forward to offering guidance, resources, and even brainstorming sessions when needed. This year is going to be AMAZING!

— Shay Regis

@shaynicolexo

Take EVERY opportunity to learn how to be a better creator from the Sephora Squad members and team!

— Gym Tan

californiaistoocasual

SEPHORA SQUAD perks

As a Sephora Squad member, you’ll enter a yearlong, paid partnership with Sephora featuring all kinds of exclusive rewards unlike any others in the industry. Check out the full range of benefits below.

All.The.Beauty.

You’ll get gratis boxes packed with buzzed-about products, limited-edition Sephora Squad gear, and early access to some of our most highly anticipated launches.

Get Featured and Grow

We want to highlight YOU! Whether it’s a video shot in your living room, a campaign shoot in our LA studio, or a cameo on a Times Square billboard.

Next-Level Access

Get ready for hangs with founders, master classes with iconic MUAs, first access to new brands, personalized glam sessions, and exclusive peeks at product drops.

Professional Development

Take your career to the next level with opportunities for pro shoots, industry insights, and exclusive workshops/panels with beauty game changers.

Give Back

Get involved with Sephora’s equity partners and diversity and inclusion efforts. We’re always looking for new ways to support the community.

Alumni Perks

The perks keep coming after your yearlong partnership ends! You’ll still have access to trainings, gratis, brand events, campaign opportunities, and more.

Meet our ‍diverse & inclusive community of content creators