Sephora Squad is a content creation community of beauty connoisseurs, unique thinkers, fired-up enthusiasts, fearless creatives, and wildly curious experimenters from all backgrounds and audience sizes. Sound like you?

Apply Now!

SEPHORA SQUAD

IS more THAN A HASHTAG.

IS more THAN

A HASHTAG.

It’s a celebration of what Sephora stands for—inclusivity, individuality,

positivity, and belonging.

It’s a celebration of what Sephora stands for—inclusivity, individuality, positivity, and belonging.

SEPHORA SQUAD IS more THAN

AN INFLUENCER PROGRAM.

SEPHORA SQUAD

IS more THAN

AN INFLUENCER

PROGRAM.

It’s the most diverse community of its kind in the industry, welcoming Squad

members of all backgrounds.

It’s the most diverse community of its kind in the industry, welcoming Squad members of all backgrounds.

SEPHORA SQUAD IS more THAN

A SOCIAL MEDIA PARTNERSHIP.

SEPHORA SQUAD

IS more THAN

A SOCIAL MEDIA

PARTNERSHIP.

It’s a way to grow the influence and expertise of our Squad members and

change the way the world sees beauty.

It’s a way to grow the influence and expertise of our Squad members and change the way the world sees beauty.

Apply Now!

SEPHORA
SQUAD perks

As a Sephora Squad member...

You’ll enter a yearlong, paid partnership with Sephora where you’ll get to work with Sephora’s brands, star on our social channels, attend exclusive events, and meet industry experts and new beauty besties.

Check out the full range of benefits below.
All. The. Beauty.
You’ll receive gratis boxes packed with buzzed-about products and limited-edition Sephora Squad gear throughout the year, plus you’ll get early access to some of the industry’s most highly anticipated launches.
Get featured & grow your influence
We look to our Sephora Squad for original content to feature, whether it’s a TikTok video shot in your living room, a campaign shoot in our LA studio, or a cameo on a Times Square billboard.
Meet industry leaders
Grow your network by connecting with Squad Mentors, Sephora team members, and even celebrity brand founders. From incredible in-person gatherings to digital brand events and everything in between, there’s always an opportunity to mingle.
Professional development
Get experience on set and take advantage of professional equipment at our LA studio Creator Lounge. Plus, receive one-on-one advice and training from industry experts at monthly Office Hours with Sephora and Fohr team members.
Give back
Get involved with Sephora's equity partners, Charity Rewards program, and diversity and inclusion efforts. We are always looking for new ways to give back to the community.
Alumni perks
Once you’re in, the perks keep coming. Even after your yearlong partnership is up, you’ll still have access to trainings, gratis, brand events, local meet-ups, potential campaign opportunities, and more.
Apply Now!
HOW IT works
STEP 1
Create Your Account
Enter your email address and mobile phone number. You will be sent a four-digit verification code to the phone number provided and prompted to enter this code on the web page. To receive the verification code, you must have a US or Canadian phone number.
STEP 2
Fill Out the Application

It only takes about 20 minutes.

Be sure to read the Application Terms before submitting your application.

STEP 3
Get Testimonials

Ask your followers to vouch for you by leaving testimonials on a unique web page we’ll make for you once your application is submitted. This will help us understand the impact you have on your community.

You’ll receive a unique testimonial link and custom Sephora Squad social assets to help spread the word.

key DATES
March 14, 2023
Application open
April 4, 2023
Application close
May 8, 2023
Finalists announced
June 21, 2023
2023 Sephora Squad announced!
Apply Now!
FREQUENTLY ASKED questions
The Sephora Squad partnership will last 12 months. New Sephora Squad creators will be selected each year.
No. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have.
We are looking for passionate creators who have an active Instagram or TikTok account and an engaged community of followers. A passion for beauty and Sephora is a plus! We welcome influencers of all races, ethnicities, religions, gender identities, body types, sexual orientations, and abilities to apply to be a part of the Sephora Squad.
Yes! We encourage Sephora team members to apply if you’ve worked for Sephora for at least three months, are in good standing with your manager or supervisor, and have an active Instagram or TikTok account with an engaged community of followers. Sephora at Kohl’s employees who work at Sephora counters are not considered Sephora employees and should not identify themselves as such in their application. Sephora corporate employees are not eligible to apply.
You must be 18 or older.
You must be a resident of the USA (US territory applicants not accepted at this time) or Canada to apply, with a US or Canada mobile phone number.
You’ll need a high-resolution headshot photo (no larger than 10MB, a JPEG file type, and a square format), links to your active social media accounts, and your authentic voice!
Applicants cannot directly view the testimonials they receive. Testimonials are only available to those who submit them and a panel of judges.

Need to know more? Email us any time!

Please reach out to [email protected] , and we’ll be in touch.

Need to know more? Email us any time! Please reach out to [email protected] , and we’ll be in touch.

View More FAQs
MEET OUR SQUAD mentors
Say hello to your new Mentors! These past Sephora Squad members know all about the program and will be there to help you out along the way.
JOIN THE
SEPHORA SQUAD
We are looking for creators from all backgrounds and audience sizes, including Sephora team members. Let’s change the way the world sees beauty!
Apply Now!

Copyright © 2023 Sephora USA, Inc.
All rights reserved.

The Sephora Squad team will never ask for your banking information during the application review period. If you receive an email requesting such information, please do not respond, and immediately forward it to [email protected]