2021 #SephoraSquad

We are looking for beauty lovers, trailblazers, and influencers—no matter the following size—who share our values of belonging, acceptance, and beauty of all kinds.

Applications Closed

#SephoraSquad is a different kind of influencer program.

Launched in 2019, #SephoraSquad is comprised of a unique and inspiring group of storytellers with a diverse range of followers, points of view, and interests.

Each year brings fresh perspectives and beautiful bonds within our community, and we are so excited to assemble our 2021 Squad.

If you love…

Sharing honest stories of triumphs and struggles

Getting creative and trying any trend at least once

Making genuine connections and building a community


We want to hear from you!

Submit your application today.

#SephoraSquad Perks

Selected Squad members will enter into a yearlong, paid partnership with Sephora and work on a variety of campaigns and marketing initiatives throughout the year in partnership with the ambassador marketing platform Fohr.

See the full range of opportunities below.

Beauty swag

Try hauls of products from some of our most buzzed-about brands and get early access to some of the industry’s most highly anticipated launches

Grow your following

Sephora is always looking to feature new content on our social channels, and we often look to our Squad for original content to repost

Industry events

Connect with other influencers and make meaningful industry contacts

Chance to be featured

You’ll have lots of opportunities to be featured in Sephora videos and campaigns

Peer and professional coaching

Share ideas with other influencers and receive training that is tailored to help you achieve your goals

Access to industry leaders

Connect with the Sephora team and brand founders to find out what it takes to launch a need-it-now product

How It Works

step 1
Verify Your Account
Enter your email and phone number to set up and verify your account.
step 2
Connect Your Instagram
Click the “Connect” button to get started and follow the prompts to sync your account.
step 3
Fill Out the Application
It only takes about 30 minutes. Be sure to read the Application Terms before submitting your application.
step 4
Get Testimonials

Ask your followers to vouch for you by leaving testimonials on a unique web page we’ll make for you. This will help us understand the impact you have on your community.

You’ll receive the link and a custom #SephoraSquad Instagram Stories frame to help spread the word.

Key Dates

March 9, 2021

Applications open

April 6, 2021

Applications close

April 27, 2021

Finalists announced

May 25, 2021

2021 #SephoraSquad announced

Frequently Asked Questions

The #SephoraSquad partnership will last 12 months. New #SephoraSquad influencers will be selected each year.
No. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have.
Anyone with an active Instagram who is eager and committed to becoming part of the new generation of content creators! No matter your background or gender, all you need is to be active on Instagram, Snapchat, Tiktok or YouTube and you are all set to apply!
If you are a Sephora team member, you may apply if you’ve worked for Sephora for at least six months, are in good standing with your manager or supervisor, and have an active Instagram account. Please note: FSC employees who work directly with Sephora brands or influencers in any capacity are ineligible.
You must be 18 or older.
You must be a resident of the US or Canada to apply.
Need to know more? Email us any time! Please reach out to [email protected] and we’ll be in touch.

Meet Our #SephoraSquad Launch Partners

@beautybyish
"Being in #SephoraSquad has proven that it is never too late to take chances and follow your dreams! I’ve been able to share my voice and artistry while collaborating on campaigns."
@christineleeee
"This group is such a wonderful community of supportive people that love beauty as much as I do! I also love being able to work with all of the amazing brands that Sephora has."
@haleyivers
"I'm so excited to attend exclusive masterclasses, advance my makeup skills, and partner with my dream brands!"
@jessiejoemonge
"#SephoraSquad is a dream come true, being able to create and grow with other creators is gratifying. Words don’t do justice to how honored I am to be part of this inspiring program."
@K8_smallthings
"I am beyond thrilled to be a part of the #SephoraSquad! This partnership is a dream come true! I've already learned so much on the squad and I cannot wait to learn more this year! "
@laurafromsephora
"Being a #SephoraSquad member is a life altering experience. I am elated to be asked to launch and share my platform to help support, promote and continue in #SephoraSquad 2021!"
@Maddy_Gutierrez_
"Being a part of the #SephoraSquad was the highlight of 2020. I learned so much about both beauty and business, and I was able to fulfill a huge career dream of mine. Bring on 2021!"
@mena_adubea
"Not only was being on the 2020 Squad a huge blessing, I'm excited to be able to pour into the new members so that we can all grow and truly level up in 2021!"
@monicastylemuse
"What a beautiful experience it’s been to meet so many beautiful creators! I’m grateful that with all the noise in the world we found our moments of joy every time we connected!"
@ryanbpotter
"Being part of the #SephoraSquad has been a pleasure and a much needed sense of community in a time where connection is so crucial, I'm extremely grateful for the opportunity!"
@_samiramos_
"Being part of the #SephoraSquad has shown me that no dream is too big. With perseverance and support from our team, I was able to make my career what I wanted it to be!"
@thanuska.s
"#SephoraSquad has honestly been the best experience of my career. It truly gave me the confidence that I, a South Asian Tamil female creator needed, to thrive in this industry."
@thetennillelife_
"My 1st year on the Squad was a career highlight! #SephoraSquad connected me to clean beauty brands I've dreamed of and gave me lifelong tools to effectively work with brands."

@beautybyish

"Being in #SephoraSquad has proven that it is never too late to take chances and follow your dreams! I’ve been able to share my voice and artistry while collaborating on campaigns."

@christineleeee

"This group is such a wonderful community of supportive people that love beauty as much as I do! I also love being able to work with all of the amazing brands that Sephora has."

@haleyivers

"I'm so excited to attend exclusive masterclasses, advance my makeup skills, and partner with my dream brands!"

@jessiejoemonge

"#SephoraSquad is a dream come true, being able to create and grow with other creators is gratifying. Words don’t do justice to how honored I am to be part of this inspiring program."

@K8_smallthings

"I am beyond thrilled to be a part of the #SephoraSquad! This partnership is a dream come true! I've already learned so much on the squad and I cannot wait to learn more this year! "

@laurafromsephora

"Being a #SephoraSquad member is a life altering experience. I am elated to be asked to launch and share my platform to help support, promote and continue in #SephoraSquad 2021!"

@Maddy_Gutierrez_

"Being a part of the #SephoraSquad was the highlight of 2020. I learned so much about both beauty and business, and I was able to fulfill a huge career dream of mine. Bring on 2021!"

@mena_adubea

"Not only was being on the 2020 Squad a huge blessing, I'm excited to be able to pour into the new members so that we can all grow and truly level up in 2021!"

@monicastylemuse

"What a beautiful experience it’s been to meet so many beautiful creators! I’m grateful that with all the noise in the world we found our moments of joy every time we connected!"

@ryanbpotter

"Being part of the #SephoraSquad has been a pleasure and a much needed sense of community in a time where connection is so crucial, I'm extremely grateful for the opportunity!"

@_samiramos_

"Being part of the #SephoraSquad has shown me that no dream is too big. With perseverance and support from our team, I was able to make my career what I wanted it to be!"

@thanuska.s

"#SephoraSquad has honestly been the best experience of my career. It truly gave me the confidence that I, a South Asian Tamil female creator needed, to thrive in this industry."

@thetennillelife_

"My 1st year on the Squad was a career highlight! #SephoraSquad connected me to clean beauty brands I've dreamed of and gave me lifelong tools to effectively work with brands."

#JoinTheSquad

Let’s squad up! We’re actively accepting applications from beauty influencers of all backgrounds, including Sephora team members.
Applications Closed