Emboldened makeup lovers, aspiring beauty trailblazers, Sephora team members—come one, come all, and share your beauty truths.

Check out our finalists!

#SephoraSquad is a different kind of beauty-influencer program.

We celebrate the most authentic and inspiring voices in the digital beauty space.

Launched in 2019, we gathered a crew of unique, unfiltered, sorry-not-sorry storytellers with a diverse range of followers, points of view, and interests.

And now, we're assembling our next squad—and searching for emboldened beauty influencers and passionate Sephora team members who share their beauty truths.

We're looking for:

Ones who shout their triumphs and their struggles.
Ones who'll try any trend once and not think twice about it.
Ones who leave heart emojis and thoughtful replies.

Sound like you? Let's squad up! We're actively accepting applications for our next #SephoraSquad.

Personalized Perks

We’ll connect you with products, resources, and our network of brands and industry experts to help you reach your next level. See the full range of opportunities below.

Free products

Try hauls of products from some of our most buzzed-about brands

Regram and repost consideration

Instantly help expand your social reach if your original content is selected to appear in our feeds or on our websites (sephora.ae & sephora.sa)

Peer and professional coaching

Share ideas with other influencers and receive training tailored to help you achieve your goals

Networking events

Connect with other influencers and make meaningful industry contacts

Content collaboration opportunities

Cocreate videos and be featured on our social feeds

Product collaboration discussions

Connect with our merchant team to hear what it takes to launch a need-it-now product

Focus group and access to Sephora

Get firsthand access to key initiatives and to our amazing merchant teams

Early access to products

Be first to test and review products from some of the industry’s most highly anticipated launches

How it works

1

Connect Your Instagram

Click the "Apply" button to get started and follow the prompts to sync your account.

2

Fill Out the Application

It only takes about 10 minutes. Be sure to read the <a href='/me/sephora-squad/application-terms' target='_blank'>Application Terms</a> before submitting your application.

3

Get Testimonials or reviews!

Ask your followers to recommend you by leaving testimonials or reviews on a unique webpage we’ll make for you once your application is submitted. They'll help us understand the impact you have on community.

You'll receive the link and a custom #SephoraSquad Instagram story and post to help spread the word.

Key Dates

March 22, 2021

Applications open

April 10, 2020

Applications close

April 20 , 2020

Semifinalists selected and announced

May 26, 2020

Final 2020 #SephoraSquad selected and announced

Meet Our #SephoraSquad Launch Partners

@nabela

"#SephoraSquad has allowed me to uplift fellow creators through mentorship and support as well as feel empowered by Sephora through meaningful partnerships and valuable discussions."

@flawlesskevin

"Being a part of the #SephoraSquad gave me the reassurance that my voice and story add value in the digital and beauty space. I truly blossomed professionally and personally because of this experience."

@maryamremias

"It’s an honor to work with Sephora as part of the #SephoraSquad. I worked with some of my favorite brands, and the mentorship program shared valuable ways to be an effective communicator and a better product educator."

@monicastylemuse

"I’m excited to be apart of the #SephoraSquad because I get to be apart of a squad that embraces all beauty with no limitations and that is everything I stand for!"

@ryanbpotter

"Being part of the #SephoraSquad was a full circle moment for me, as a creator it felt like I had something to offer! I appreciated working with a brand that had a strong sense of community and stood for something great!"

@sarah_louwho

"When I made it into the #SephoraSquad, I knew it would have an impact on me. What I didn't realize was the platform it would give me to make such a positive impact on others."

@graceatwood

"Being part of the #SephoraSquad is one of my biggest career highlights. I love how the Sephora team trusted my opinions and let me make each project my own — I learned a lot, especially about clean beauty, along the way!"

@tiffbenson

"Being part of the #SephoraSquad is a life-changing opportunity. I am forever grateful for this experience. Working on campaigns with brands I dreamed of and meeting so many kind people are memories I cherish."

@ashghotcakess

"The #SephoraSquad helped me finally turn my passion into a full-time job. I've gained SO much knowledge and met so many amazing squad members. I'm so excited for 2020!"

@thetennillelife_

"I’ve always been inspired by Sephora’s inclusivity and clean beauty standards. I’m proud to join the #SephoraSquad in the mission to help inspire others to celebrate their true selves."

@nabela

"#SephoraSquad has allowed me to uplift fellow creators through mentorship and support as well as feel empowered by Sephora through meaningful partnerships and valuable discussions."

@maryamremias

"It’s an honor to work with Sephora as part of the #SephoraSquad. I worked with some of my favorite brands, and the mentorship program shared valuable ways to be an effective communicator and a better product educator."

@flawlesskevin

"Being a part of the #SephoraSquad gave me the reassurance that my voice and story add value in the digital and beauty space. I truly blossomed professionally and personally because of this experience."

@ryanbpotter

"Being part of the #SephoraSquad was a full circle moment for me, as a creator it felt like I had something to offer! I appreciated working with a brand that had a strong sense of community and stood for something great!"

@sarah_louwho

"When I made it into the #SephoraSquad, I knew it would have an impact on me. What I didn't realize was the platform it would give me to make such a positive impact on others."

@graceatwood

"Being part of the #SephoraSquad is one of my biggest career highlights. I love how the Sephora team trusted my opinions and let me make each project my own — I learned a lot, especially about clean beauty, along the way!"

@tiffbenson

"Being part of the #SephoraSquad is a life-changing opportunity. I am forever grateful for this experience. Working on campaigns with brands I dreamed of and meeting so many kind people are memories I cherish."

@ashghotcakess

"The #SephoraSquad helped me finally turn my passion into a full-time job. I've gained SO much knowledge and met so many amazing squad members. I'm so excited for 2020!"

@thetennillelife_

"I’ve always been inspired by Sephora’s inclusivity and clean beauty standards. I’m proud to join the #SephoraSquad in the mission to help inspire others to celebrate their true selves."

@monicastylemuse

"I’m excited to be apart of the #SephoraSquad because I get to be apart of a squad that embraces all beauty with no limitations and that is everything I stand for!"

Frequently Asked Questions

How long will the partnership last?

The #SephoraSquad partnership will last 12 months. New #SephoraSquad influencers will be selected each year.

What does the #SephoraSquad partnership include?

The #SephoraSquad is a paid partnership that includes many opportunities for collaboration throughout the year. Depending on the influencer and their goals, we could be working together on exciting projects, including, but not limited to, campaign collaborations, producing social and YouTube content for your and Sephora's channels, shooting at the Sephora Studio in LA, in-store activations, and event attendance. Should you be selected to be in the #SephoraSquad, more details will be provided on the partnership requirements.

What type of influencers can apply?

Anyone with an active Instagram who is eager and committed to becoming part of the new generation of content creators! No matter your background or gender, all you need is to be active on Instagram, Snapchat, Tiktok or YouTube and you are all set to apply!

If you are a Sephora team member, you may apply if you've worked for Sephora for at least six months, are in good standing with your manager or supervisor, and have an active Instagram account. Please note: FTC employees who work directly with Sephora brands or influencers in any capacity are ineligible.

Is there a minimum or maximum follower requirement?

No. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have.

Is there a minimum age to apply?

You must be 18 or older.

Is this open globally?

You must be a resident of the US or Canada to apply.

Need to know more? Email us anytime! Sephora team members, please reach out at [email protected] Everyone else, please reach out at [email protected]

Let’s squad up! We’re actively accepting applications from beauty influencers of all backgrounds, including Sephora team members.

Check out our finalists!