2021 #SephoraSquad

We are looking for beauty lovers, trailblazers, and influencers—no matter the following size—who share our values of belonging, acceptance, and beauty of all kinds.

#SephoraSquad is a different kind of influencer program.

Launched in 2019, #SephoraSquad is comprised of a unique and inspiring group of storytellers with a diverse range of followers, points of view, and interests.

Each year brings fresh perspectives and beautiful bonds within our community, and we are so excited to assemble our 2021 Squad.

If you love…

Sharing honest stories of triumphs and struggles

Getting creative and trying any trend at least once

Making genuine connections and building a community


We want to hear from you!

Submit your application today.

#SephoraSquad Perks

Selected Squad members will enter into a yearlong, paid partnership with Sephora and work on a variety of campaigns and marketing initiatives throughout the year in partnership with the ambassador marketing platform Fohr.

See the full range of opportunities below.

Beauty swag

Try hauls of products from some of our most buzzed-about brands and get early access to some of the industry’s most highly anticipated launches

Grow your following

Sephora is always looking to feature new content on our social channels, and we often look to our Squad for original content to repost

Industry events

Connect with other influencers and make meaningful industry contacts

Chance to be featured

You’ll have lots of opportunities to be featured in Sephora videos and campaigns

Peer and professional coaching

Share ideas with other influencers and receive training that is tailored to help you achieve your goals

Access to industry leaders

Connect with the Sephora team and brand founders to find out what it takes to launch a need-it-now product

How It Works

step 1
Verify Your Account
Enter your email and phone number to set up and verify your account.
step 2
Connect Your Instagram
Click the “Connect” button to get started and follow the prompts to sync your account.
step 3
Fill Out the Application
It only takes about 30 minutes. Be sure to read the Application Terms before submitting your application.
step 4
Get Testimonials

Ask your followers to vouch for you by leaving testimonials on a unique web page we’ll make for you. This will help us understand the impact you have on your community.

You’ll receive the link and a custom #SephoraSquad Instagram Stories frame to help spread the word.

Key Dates

March 9, 2021

Applications open

April 6, 2021

Applications close

April 27, 2021

Finalists announced

June 3, 2021

2021 #SephoraSquad announced

Frequently Asked Questions

The #SephoraSquad partnership will last 12 months. New #SephoraSquad influencers will be selected each year.
No. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have.
Anyone with an active Instagram who is eager and committed to becoming part of the new generation of content creators! No matter your background or gender, all you need is to be active on Instagram, Snapchat, Tiktok or YouTube and you are all set to apply!
If you are a Sephora team member, you may apply if you’ve worked for Sephora for at least six months, are in good standing with your manager or supervisor, and have an active Instagram account. Please note: FSC employees who work directly with Sephora brands or influencers in any capacity are ineligible.
You must be 18 or older.
You must be a resident of the US or Canada to apply.
Need to know more? Email us any time! Please reach out to [email protected]om and we’ll be in touch.

#JoinTheSquad

Let’s squad up! We’re actively accepting applications from beauty influencers of all backgrounds, including Sephora team members.